Point Of You!
Client:
Unilever
Chapter 1: Prologue
Picture this: you’ve got just two days to whip up a full-on hygiene campaign from scratch. Sound like a challenge? You bet it was! Unilever and Sesame Workshop India had a mission: get kids to stick to good hygiene habits and keep those germs away. Our secret weapon? Influencers, especially the super-relatable mom bloggers. This is the story of how we pulled off an influencer marketing campaign in record time with a lot of creativity and hustle.
Chapter 2: The Problem and Challenges
The Problem: A Two-Day Sprint
Two days to launch a whole campaign? Game on! The goal was simple: remind everyone, especially kids, that good hygiene is still super important. But how do you do that so quickly?
Brand Challenges
Unilever, a big name in consumer goods, needed to keep the hygiene hype alive after COVID. People were starting to relax too much, thinking the pandemic was behind us. The challenge was to make hygiene habits like handwashing and mask-wearing stick, especially with kids.
Agency Challenges
For us, the agency, the clock was ticking loudly. We had to come up with a campaign that resonated with kids and got their parents involved. Plus, we had to stand out in a sea of online content. And we had to do it fast. Really fast.
Chapter 3: Insight
Kids love fun, engaging content. And who better to provide that than Sesame Workshop India, the creators of Sesame Street? With their beloved Muppets and educational content, they were the perfect partners. Add in the influence of mom bloggers, who are the go-to gurus for parenting advice, and we had a winning team.
Our plan: use these trusted voices to spread the word about hygiene in a fun and relatable way. If anyone could get kids to wash their hands and cover their sneezes, it was them.
Chapter 4: Execution and Results
Execution
Quick Influencer Pick: We chose three top-notch mom bloggers who were experts at making engaging content and had a loyal following of parents and kids.
Fast-Track Content Creation: We briefed the influencers on the key messages—like the five steps of handwashing (wet, get soap, scrub, rinse, dry) and the importance of covering sneezes and wearing masks. They got to work, turning these tips into fun, relatable videos.
Speedy Video Production: We hit a snag when one influencer said, "My videographer is not available, so I won't be able to make it for the campaign." Not to be defeated, we tapped into our network of filmmaker friends. With a quick call, we assembled everything from lights to mic to camera and got the shoot done right on time.
Instant Go live schedule: We blasted the videos across the influencers' social media channels, using smart hashtags to boost visibility and engagement.
Results
The results? Pure gold. Here’s the breakdown:
Parents loved the practical demos, and kids were hooked by their favorite influencers. Teaming up with Sesame Workshop India made the messages stick, thanks to the lovable Muppets.
Epilogue
In just two days, we showed that with the right plan and a bit of creative flair, you can turn an impossible task into a big win. The Unilever and Sesame Workshop India campaign proved the power of mixing educational content with trusted influencers to make a real difference. And it's a reminder that sometimes, the best results come from the biggest challenges. Here’s to more fun and impactful campaigns in the future!